How Technology Can Benefit A Company During An Economic Downturn

With a recession comes a weeding out process in the business world. Those companies with the right people, making the right decisions, and implementing the right strategies will come out of the recession with flying colors while those that do the opposite will be a distant memory. With the advent of new communications technology and the gaining popularity of innovative programs with the sole purpose of increasing profitability and giving competitive advantage the impact of a recession will be significantly reduced for those businesses that adopt these solutions. As a result, they will have a higher probability of survival and eventual success. 82P8XBV6TZ44

Recent advancements in communications technology that have only scratched the surface in market penetration such as SIP Trunking will also help companies minimize the effects of a recession. Session Initiation Protocol (SIP) raises the bar of Voice over Internet Protocol (VoIP) communications by adding intelligence to business processes and providing companies with greater control over their communications. In simple terms, SIP supports any form of real-time communication regardless of whether the content is voice, video, instant messaging, or a collaboration application.

Many companies have made the transition to Voice over Internet Protocol (VoIP) based phone systems; however, most are only using it for communication on the LAN. In this scenario VoIP is only being used as a one-to-one replacement for traditional telephony. These businesses realize a sound return on investment by lowering administrative costs as well as costs associated with calls made within the company. SIP trunking, on the other hand, provides a greater return because it takes VoIP a step further. For instance, full potential for IP communications can be realized only when communication is taken outside of an organization’s LAN. SIP trunks thus eliminate the need for local PSTN (Public Switched Telephone Network) gateways, costly BRIs (Basic Rate Interfaces) or PRIs (Primary Rate Interfaces). Furthermore, it directly operates with existing IP PBXs so there is no need for additional hardware.